In the late nineties and early 2000’s, around
one in twenty cars sold in the UK was a convertible, but today it’s closer to one in two hundred. The lack of demand has meant big car makers no longer sell a drop-top model in the UK, this includes Audi and Jaguar!
There are a lot of reasons why this could be, but the most unintuitive reason is that the weather is now too nice!
This might sound odd as good weather is essential to having the roof down surely, but thinking about ice cream may help to explain why……
What makes us buy ice cream?
You would automatically think It’s “hot, sunny weather”. After all, you’ve probably been buying more ice cream in the last couple of weeks than you do normally. But if that was the case, why do Swedes eat nearly FOUR times as much as the Spanish and the Finnish consume even more than the Swedes? Also you could ask how was Vermont the inspiration for Ben & Jerry’s, or north Denmark prompting the invention of the Magnum?
It’s not the sun/heat levels, it’s what it’s relative to. It’s not the frequency of the good weather, it’s the rarity – ice cream is a celebratory good!
May and June in Stockholm sees almost as much sunshine per month as Madrid. This is such a change compared to other months of the year in Sweden, it’s worth celebrating – with an ice cream! In Spain it’s just another sunny day!!
In the opposite sense, seeing snow on Christmas Day in Madrid is a big deal. Whereas the song
White Christmas doesn’t really make much sense to Stockholmers (we assume)!
And so, the same might well be true for Brits considering buying a car. If it’s hotter more often, having the roof down isn’t a rare treat….
It’s a sweaty daily nuisance!!!